Salsify nabs $155M as its commerce experience platform sees a big surge of business from COVID-19
As traditional brands grapple with a new world where selling online is as much or perhaps even more important than how you are positioned in a physical store, a startup that helps them get all their inventory, marketing and selling strategies all on one page has raised a significant round of funding.
Salsify, which provides brands and the companies behind them a single place to track product inventories, manage how they are described and sold across a disparate array of online and offline locations, and then run analytics on the data to figure out what next steps to take, has closed $155 million in a Series E round of financing led by Warburg Pincus, with Matrix, Underscore, Venrock and Greenspring also participating.
